Home Staging is the art of "putting the house on the stage" to prepare its sale or rental.
In the 70s, Barb Schwartz devised this methodology based on creating an attractive scenography before bringing a home to the real estate market.
Today, Home Staging is applied in 75% of homes sold in the US.
Northern European countries such as Great Britain, Germany or Sweden apply it since the 90s.
In Spain it is still a recent real estate marketing technique, although more and more sellers are betting on it.
Why do I have to prepare my house before selling it?
The advantages and benefits of Home Staging are numerous. The degree of satisfaction for both sellers and buyers is immense.
Studies indicate that the purchase decision is made in the first 90 seconds of visit.
90% of cases decide to buy thanks to a “sparks fly”, love at first sight.
The first impression we make on the buyer is so positive that his negotiating aspirations completely disappear.
A home worked with Home Staging sells 7 times faster.
Furthermore, the time to market is drastically reduced, facilitating and speeding up the sales operation.
What do I have to do to sell my house fast?
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